As a designer I always struggle with my own website design and branding. I end up tweaking it AT LEAST every year sometimes more. I designed a little logo + branding refresh and I’m just loving it!! A little quirky with a touch of whimsy.
When I start a new design I usually start with the color palette. If you are struggling with finding your own color palette, Pinterest is a great source for color palette/combination inspiration. I typically don’t pick ten colors buuuut I didn’t want to give up any of these colors, I love them all! Next I modified my text logo using similar fonts to my other site Happiest Things Studio. New patterns and a caricature finished off the rebranding. I’ve had my caricature image for years and finally started using it!
I streamlined a few of my pages and cut out redundant information. I always strive to have a good user experience when navigating my sites, you don’t want to frustrate your website visitors!
Need your own branding refresh? Feel free to reach out!