Primary Logo – One of the most important elements of your brand! Includes the name of your company or blog, may also include a tag line.

Secondary/Alternate Logo – A slightly different version of your primary logo. This logo could include a border or a different letter alignment.

Watermark – A light/white version of your logo you can use on your product photos, images etc.

Sub Mark – A smaller simpler version of your primary logo. Can be used as a monogram, favicon, or profile picture.

Style/Brand Board – Displays all the key elements for your brand including logos, color palette, font palette, patterns and inspirational photos.

Icon/Graphic Element – A symbol/image that coordinates with your brand.

Color Palette – Usually a set of 5 colors that represent your brand. Hex codes included.

Font Palette – A selection of 2-3 fonts that are picked for your brand. The fonts could be used in your site design, printed materials, etc. Please note font files are usually not included in the logo or branding
packages. The information on where to find the fonts will be given to you. Various fonts are free but some you might need to purchase.