- Primary Logo – One of the most important elements of your brand! Includes the name of your company or blog, may also include a tag line.
- Secondary/Alternate Logo – A slightly different version of your primary logo. This logo could include a border or a different letter alignment.
- Sub Mark – A smaller simpler version of your primary logo. Can be used as a monogram, favicon, or profile picture.
- Watermark – A light/white version of your logo you can use on your product photos, images etc.
- Social Media Image – Image sized for use on all your social media platforms.
- Color Palette – Usually a set of 5 colors that represent your brand. Hex codes included.
- Font Palette – A selection of 1-3 fonts that are picked for your brand. The fonts could be used in your site design, printed materials, etc. Please note font files are usually not included in the logo or branding packages. The information on where to find the fonts will be given to you. Various fonts are free but some you might need to purchase.
- Style/Brand Board – Displays all the key elements for your brand including logos, color palette, font palette, patterns.
- Business Card Design – A coordinating front/back business card template that can be uploaded to your favorite printer. This is a design only.
- Icon/Graphic Element – A symbol/image that coordinates with your brand.
- Patterns – Two patterns that incorporate the colors and theme of your branding. Can be used for printed materials!
- Post Card Design – A coordinating front/back post card template. Perfect as a thank you card or percentage off coupon card. This is a design only.
- Sticker/Label Design – A coordinating sticker template that can be used for your packaging. This is a design only.
- Tag Design – A coordinating tag template that can be used for your packaging. This is a design only.
- Facebook Cover Image – A sized image that will fit in your shop Facebook cover image area.
- Instagram Highlight Cover Images – 5 custom designed images for the highlight area of your Instagram profile.
- Website Header – A sized image that includes your logo. Can be used for Etsy or another website.
